The IFPI announced the introduction of a new, optional logo that record companies can use to inform consumers that a CD contains technology to control illegal copying. Visit www.ifpi.org top view the new logo.
The logo is available for use by record companies internationally; options include featuring the logo on the CD's artwork or as a sticker, and may be accompanied by additional information about the technology being used.
Lucy Cronin, director of the Global Entertainment Retail Association (GERA) Europe, said that GERA-Europe welcomes the new logo and urges for a global acceptance to eliminate consumer confusion: "If implemented across the board, [the logo] should provide the end-customer with enough information to know what they can and cannot do with the music they are purchasing. Properly informing the customer should always be a goal of the entertainment industry."
The logo complements labeling guidelines that were published by the IFPI earlier this year.