Industry News

Christine Schyvinck has accepted the position of executive VP of global marketing and sales for Shure (Niles, IL). Schyvinck replaces Michael McGinn,
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Richard Butlin

Christine Schyvinck has accepted the position of executive VP of global marketing and sales for Shure (Niles, IL). Schyvinck replaces Michael McGinn, who has left the company. Ron Thompson is the new VP of operations…Audio-Technica (Stow, OH) tapped Larry Estrin as strategic technology specialist. In other company news, Greg Pinto is the new VP, marketing…L-Acoustics (Oxnard, CA) promoted Bob Alumbaugh to the quality assurance and customer service position…Berklee grad Rick Breen joins Kurzweil Music Systems (Lakewood, WA) as software engineer…New district sales manager for Northeast U.S. at Aviom (West Chester, PA) is Dana West…Joining Sonifex's (Northants, UK) sales department is Richard Butlin, technical sales engineer…Brian L. Wheat fills the newly created position of director of marketing at Auralex Acoustics (Indianapolis)…Lectrosonics (Rio Rancho, NM) has opened a Canadian office in Toronto, with Colin Bernard as director of Canadian operations and Joe Burtinsky in charge of the new office's warranty repair facility…New distribution deals: KRK Systems' (Chatsworth, CA) products in the UK will be handled exclusively by Focusrite (Bucks, UK); Group One (Farmingdale, NY) expands its rep force with Hudson Marketing (Williston Park, NY), handling Upstate New York and New York Metro area, and Michael Chafee Associates (Sarasota, FL) for Florida; Warman Marketing's (Broomfield, CO) coverage has been expanded to include Arizona and Las Vegas, and the Mac West Group (Long Beach, CA) will cover Southern California; AXI (Rockland, MA) named JMS Marketing (Austin) and Pro Media Marketing (Ann Arbor, MI) to cover the North and south Midwestern territories, respectively; and SLS Loudspeakers (Ozark, MO) added HIGHWAYmarketing (Dallas) for the southern Midwest territory.