JBL (Woodbury, N.Y.) announced that it is the official sponsor of the upcoming U.S. summer tour for The Who.
As the official sponsor of the 20-date nationwide tour, JBL will support The Who with an extensive sponsorship program, which will include national and local media advertising, a sweepstakes, and local-market promotional activities with local radio, television and print media tie-ins.
Sound services will be provided by Clair Bros. (Lititz, Pa.), which will supply The Who with a concert audio system having in excess of 120,000 watts of amplifier power. The custom systems used by Clair Bros. feature JBL drivers and components, chosen by the company for their sonic performance, high-power-handling capability and longterm reliability.
The Who tour begins on June 28, 2002, in Las Vegas at the Hard Rock Hotel and Casino, includes a four-night stint at New York’s Madison Square Garden, and is scheduled to conclude on August 31 at the Jones Beach Amphitheatre on Long Island, N.Y. Former Led Zeppelin member Robert Plant will open many of the East Coast shows, while the Counting Crows will support several of the West Coast dates.
Paul Bente, president of JBL Consumer Products, noted, “JBL could not be more proud and excited to be the sponsor of the upcoming Who tour. The Who and JBL are an ideal combination; The Who is one of the legendary bands of rock ‘n’ roll, and JBL loudspeakers are legendary for their exceptional sound quality in the concert hall and at home. In fact, The Who and JBL were there at the original Woodstock in 1969. And today, The Who and JBL are rocking the world more than ever!”
Dates and venues can be found at www.jblpro.com/pressroom/who.html.