M-Audio has promoted Isabelle Alran to the position of generalmanager for its UK office. Located in Hemel Hempstead, just north ofLondon, the UK office distributes M-Audio products to French dealersand European distributors in addition to the UK reseller channels.Alran has assumed the P&L responsibilities of running the UKoperations and overseeing the sales and marketing activities for boththe UK and France.
In March 2002, Alran joined the M-Audio UK office with sales andmarketing responsibilities for France, and in one year, has grown theterritory over 500% from the prior independent distribution.
Woody Moran, M-Audio's VP of sales and marketing, said, "Isabellehas proven her capacity to grow and support the French market, which isno small task. Manuals, sales literature and packaging all had to betranslated, advertising placed, dealers visited, as well as artistdevelopment to oversee. Isabelle's energy and commitment to excellenceare infectious, and we could think of no one better suited to lead ourUK sales and marketing operations."
For more, visit M-Audio online at www.m-audio.com.