Mach Speakers and Pioneer Electronics have formed a strategic alliance to increase brand awareness for both companies' products.
For Mach, the agreement allows the company to co-market its speaker products alongside Pioneer's, adding to the idea of "one-stop shopping," or Martin's Total Club Supplier concept. Now, clients can purchase Mach audio, Martin lighting and Jem smoke in a single package.
Pioneer also joins the Total Club Supplier concept by using Mach's speakers at exhibitions, regional shows and other events.
Eric Loader, managing director of sales at Martin and Mach in the U.S., said, "We strongly support this exciting and positive move; it has great potential not only for us, but for our customers to truly benefit from our one-stop shop Total Club Supplier concet."