Seeking a director for their newly formed SR Market development team, Mackie (Woodinville, Wash.) promoted Ivan Schwartz to the position of corporate director for global sound reinforcement product and market development.
In this role, Schwartz will have authority over the newly formed SR Market development team — an international group that develops and markets live and sound reinforcement products for all Mackie Designs brands, including Mackie, RCF and EAW.
The SR Market development team is one of three new teams at Mackie that bring market management and product development resources from the company’s brands together in order to improve customer communication and facilitate idea sharing and technologies across all brands.
“Ivan is the ideal choice to head our product and market development efforts for the touring and sound reinforcement markets,” stated Lori Stutsman, executive VP of marketing for Mackie. “He is not only a skilled live sound engineer, but an industry veteran with extensive experience and understanding of product development, sales and marketing for professional audio products.”
Visit Mackie online at www.mackie.com.
