Loudeye Corp. introduced two customer-branded product offeringsbased on Microsoft Windows Media 9 Series and the Loudeye MediaFramework. Companies using the branded products on the Windows Mediaplatform include AT&T Wireless and Gibson Audio, a new consumerelectronics division of Gibson Guitar Corp.
The Loudeye Digital Music Store is an outsourced digital music storethat can be integrated with customers’ existing technology,branding and infrastructure to give them instant access to a digitalmusic business. Features include digital music download delivery,branded players to provide both live and on-demand audio and videocontent to end-users, digital rights management using Windows MediaDigital Rights Management, usage reporting and analytics, digital musicroyalty settlement, streaming music samples and cover art, musicmetadata and rich media ringtones. The Loudeye iRadio Service offers100 channels of preprogrammed music, which can be delivered to anyInternet-connected device supporting Windows Media 9 Series and WindowsMedia Digital Rights Management.
In related news, Microsoft Corp. announced that it is joining forceswith Loudeye to enable the rapid deployment of branded digital musicservices and stores using the combination of Loudeye’s newproducts and Windows Media 9 Series.
“Loudeye’s digital music solutions are important forhelping customers go to market with high-quality music offerings builtusing Windows Media 9 Series,” said Dave Fester, general managerof Windows digital media division at Microsoft. “Loudeye’sindustry leadership and technical expertise enable companies usingLoudeye’s solutions to rapidly build and launch a world-classbranded music store or radio services using the Windows Mediaplatform.”
The Loudeye Digital Music Store and Loudeye iRadio Service provide ameans for any company to launch a digital music store and/or Internetradio service under their own brand rather than spending millions ofdollars to develop their own service utilizing a third-partyplayer.
“We’ve just seen the first wave of digital music storesand services hit the market and quickly demonstrate the potential ofonline music as a powerful marketing and branding tool, revenue driverand important business component,” said Jeff Cavins,Loudeye’s president and CEO. “In coming months, we’llsee a second wave of deployments, this time extending beyond onlineretailers and other core music companies to new industries we’venever thought to connect with digital music.
For more information on Loudeye’s Digital Music Store and iRadioservice, visit www.loudeye.com.
