The MIDI Manufacturers Association (MMA, Los Angeles) announced that a MIDI 20th-anniversary celebration will be held at the Winter NAMM music products show, January 16-19, 2003, in Anaheim, Calif. The MMA promotional activities will be based in Booth 1385 in Hall E of the Anaheim Convention Center.
The event will include a silent auction of new and “vintage” MIDI gear (donated by MMA members) used by famous artists, as well as product give-aways and 20th-anniversary memorabilia. MMA members are also providing MIDI products—from keyboards and lighting rigs to cell phones—to display at the booth.
Sponsors include: Yamaha and Korg (Platinum); Cakewalk and Edirol (Gold); Analog Devices, BitHeadz, MadWaves and Steinberg (Silver); and promotional partners NAMM, Music Player Group and Giles Communications.
“Our goal in celebrating this milestone is to really highlight the commercial impact that MIDI has had on the music products industry,” said James Grunke, event program director. “We want manufacturers and dealers alike to be aware of the benefits MIDI technology offers as we all strive to create new music makers, and to show everyone the new market opportunities that arise as MIDI continues to develop and thrive.”
Proceeds from the auction will help fund MMA initiatives to increase the market for music makers. Interested parties who want to learn more about the MIDI 20th Anniversary Celebration at Winter NAMM can contact MMA program director James Grunke at 408/828.0993 or by e-mail at firstname.lastname@example.org. For more information about the MMA, visit www.midi.org.