ON THE MOVE

Who: James Cowan What: President of Neutrik USA Main Responsibilities: Marketing, sales, distribution, technical support, finances of Neutrik USA. Previous
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Who: James Cowan

What: President of Neutrik USA

Main Responsibilities: Marketing, sales, distribution, technical support, finances of Neutrik USA.

Previous Lives:

  • Neutrik VP, October 1991 to present
  • Neutrik USA general manager, December 1987 to October 1991
  • Marketing manager with Dialight-Kulka-Smith, February 1985 to December 1987
  • Product manager with Dialight-Kulka-Smith, December 1983 to February 1985
  • Regional manager with Dialight-Kulka-Smith, June 1983 to December 1983
  • Outside sales for Panduit Corp., June 1981 to June 1983
  • Inside sales for Texas Instruments, February 1979 to June 1981

Feelings on once being the first employee at Neutrik and now the president…“The greatest satisfaction is the growth of the business and the success of the customer trusting you and your product. You become the company to your customers. They have to trust and believe in your word as much as, if not more, than in the product itself. Now, as president, and as the company has grown, the growth and addition of key people are more important. You have to realize that you have to delegate, that other people can do functions better than you can, and you have to trust their judgment.”

Currently in my CD changer…“I have 200 in the changer from classic rock, jazz, pop, classical, techno and easy listening. But the last one I played was Jimmy Buffet, Barometer Soup. It is summer at the Jersey shore!”

Last great book I read…“George Day Wharton Dynamic Competitive Strategy. George is one of the best marketing consultants in the country, and his insight into marketing is excellent. But I am also a big Clive Cussler and Dale Brown fan.”

Last great movie I saw…“I just saw Jurassic Park and Tomb Raider, more because of the kids. But the last one I enjoyed was Pearl Harbor.”

When I'm not at work, I'm usually off…“Watching or coaching my children's sports, which have become almost year-round. I am also the player agent for the Toms River LL, for which I am responsible for 840 children. This summer, I have finally been able to see a few concerts like Rod Stewart, Aerosmith, Chicago, The Monkees, Tim McGraw and James Taylor. I also enjoy planting flowers, bushes, etc., when I can get a chance.”

Some rewarding tidbits…“Meeting and having one-on-one conversations over the years with industry leaders and pioneers such as Hartley and Melia Peavey, Greg Mackie, Phil Hart, Charlie Wicks, Michael Liaconia, to name just a few. I have been fortunate to have met some of the most talented artists, engineers, installers and designers in the industry. The most rewarding product launch was getting SPEAKON accepted by manufacturers, users, installers, roadies, etc. It was a big challenge for Neutrik to create something totally new and to get the industry to like it, believe in it and support it.”