Music At Your Fingertips

Audio has taken on a huge role at New York City's Creative Group (www.creativegroup.tv) not bad for a studio originally founded purely as a video post
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Too many monitors for Creative Group's Troy Kreuger?

Audio has taken on a huge role at New York City's Creative Group (www.creativegroup.tv) — not bad for a studio originally founded purely as a video post facility. For example, the company has introduced its new Instant Access Music Database, designed by mixer/sound designer Troy Kreuger.

“The impetus for Instant Access Music Database was the desire to provide clients with the ability to instantly search music at their convenience,” said Kreuger. “Today's post-production environment is demanding greater productivity from producers and the creative personnel. Audio suites that used to be booked for eight-hour sessions are now being booked for two-hour sessions, which means that the productivity has to go through the roof, which this database allows us to do. Producers can log on, audition and download any of the 500,000 CD-quality tracks that are currently available in the library and then have them incorporated in their mix.

“Creative Group is somewhat known for having this music database,” Krueger continued. “Some clients come here in part to be able to use the database while they're in video rooms; they're multitasking. Again, productivity is the key term here, and to our clients, it provides a huge service. You can't get this anywhere else. Why? Because I built it here and it's one of a kind.”