Shopping around in the Guitar Center Pavilion
Now in its 15th year, South by Southwest (
) has emerged as
showcase for both emerging bands and established artists looking to move on up. With more than 1,300 bands over four nights, it truly is a music lover’s dream. The only problem is that even with most of the performances taking place in a club-infused, five-block stretch of Sixth Street in Austin, fans have to sometimes make difficult choices about who to see.
Mix Nashville editor Rick Clark (left) interviews Ronnie Montrose
Mix, Electronic Musician
magazines brought technology to the event for the first time. Based on the popular Remix Hotel, the Musician’s Hotel, held in the Austin Hilton, provided rooms full of technology and musical instruments from sponsors that included Alesis, Akai, Apple, Broadjam, the Conservatory of Recording Arts and Sciences, Digidesign, Discmakers, Guitar Center, Mackie, M-Audio, Native Instruments, Numark, Shure, Submersible Music and the Musician’s Atlas. Also,
editors conducted lively Q&A sessions with the likes of Ronnie Montrose, Dwight Twilley, AMD’s Charlie Boswell, Bob Ludwig and the lads from Kinky.
For more on Musician’s Hotel and SXSW, see
senior editor Mike Levine’s full report at