Editor Brendan Werner, designer Jeremy Lasky and effects artist Daniel Gonzalez have opened the doors of their new New York City-based post-production studio, Perception. The three co-founders previously worked together at R/GA's broadcast studio.
According to the co-owners, their mission for Perception is to create world-class visual commercial art using the most efficient, cost-effective tools available; work that will challenge and change the industry's idea of what can be accomplished on a desktop.
"The name of the company is indicative of the work we hope to do," Lasky told an EditorsNet reporter. "We want to change the way clients see things. We're doing high-end, post-production work on desktops that looks like it's been done on Flame and Avid."
"Clients don't come to you for what you can cut on, as long as you can get the job done," Werner said. "There's work that will look just as good using other software, like After Effects. Wherever we can streamline, wherever we can use a less-expensive technology to get the same results, we will. We don't have to pay Flame and Avid rates, and we want to pass that savings along to the client. The technology is out there; now, it's all about the talent."
Perception's office space is located in a loft on West 22nd Street in Manhattan's Chelsea district.