NHTPro (Benicia, Calif.) studio monitors, subwoofers and related accessories will be sold to consumers via the company’s Website and toll-free number, beginning August 1, 2003. Previously, the product line was available through a select network of dealers catering to the professional audio market.
“Though we have been successful selling NHTPro into the professional community, most of our transactions are direct with the end-user,” said Chris Byrne, general manager of NHT. “Engineers, producers and musicians are constantly comparing gear with their colleagues, often leading them to contact us for information and, subsequently, product sales. We are grateful for the support shown us by pro audio supply houses over the years, but the combined realities of current market conditions and end-user preference for direct sales encouraged an inevitable change in the NHTPro sales strategy.”
For more information, visit www.nhtpro.com/prohome.asp or by calling 800/NHT-9993.