iTunes Crosses the Atlantic
On June 15, Apple launched its iTunes Music Store in the UK, France and Germany, providing music fans with the same online catalog, a la carte pricing, free previews, and one-click purchasing and downloading as their North American counterparts; a European Union version will be launched in October. In its first week, more than 800,000 songs were purchased and downloaded — more than 450,000 of these were sold in the UK alone.
For £0.79 each, Mac and PC users can access more than 700,000 titles from the Big Five and numerous indies, as well as exclusive tracks from worldwide artists. For more information and a free download of the iTunes service in the UK, France and Germany, visit www.apple.com/uk/itunes, www.apple.com/fr/itunes and www.apple.com/de/itunes, respectively.
SuperSize My Download
McDonald's has teamed up with Sony Connect to offer customers who purchase a Big Mac Extra Value Meal an access code worth one free song download at the Connect music store, www.connect.com.
According to Larry Light, McDonald's executive VP and global CMO, “Music continues to be at the forefront of our leadership marketing strategy. As the first to take a program like this across borders [France, Germany and the UK], we are achieving our goal of creating ideas that are ‘first, big, best’ in music, fashion, entertainment and sports, areas of high interest to our customers.”
Ironically, food quality is not on this list.
Sennheiser Launches Online Lounge
Now live at www.truesoundlounge.com, Sennheiser's Flash-based TrueSound Lounge hosts new music from Sennheiser-supported emerging artists such as Sugarcult and Joey Whitesides and video shorts from top commercial filmmakers and producers. The site was co-created by MARC/USA (Chicago).
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