FEEL THE URGE?
MTV Networks and Microsoft have teamed up to offer the music channel's first foray into the online digital music service — URGE — which will launch sometime this year. URGE will be integrated into the upcoming version of Microsoft Windows Media player, and will offer more than 2 million songs from major labels and thousands from indies, as well as exclusive MTV Networks programming.
“We live to connect artists and fans in the most imaginative ways possible,” said Van Toffler, MTV Networks' music group president. “With our new service, we will be able to satisfy music lovers' urges for all things music. In many ways, URGE will serve as a ‘psychic concierge,’ introducing fans to new artists and helping them to develop a deeper connection to old favorites.”
In other “if you like this, then you like this” news, Google has added a music search feature that will provide its users with music information, including artists, albums, song titles, links to music reviews and places to purchase music. According to a company representative, “In analyzing our traffic, we found that a huge number of users conduct music-related searches. To better meet this need, we developed this feature to put users in touch with the information they're looking for faster with a user interface specifically designed for music.”