POP Sound is a full-service audio post facility covering 17,000 square feet in a skylit, Mediterranean-style, 1930s-era building nestled among Santa Monica's bustling Third Street promenade, first-class hotels and the Pacific shore. Within a beautifully appointed and wood-framed interior, POP offers its commercial, film, television, radio, cinema restoration and new media/multimedia clients a diverse and comprehensive range of technology and technical expertise. Ten audio studios cover commercial post, audio for DVD, ADR, Foley, sound design and other services, all providing the ultimate foundation for client creativity.
Part of the Liberty Livewire organization, POP Sound is as multifaceted as the media industry it serves. The company has a long history inside the professional audio industry, and has provided input and feedback for any number of digital audio platforms over the years. As a result, POP clients have benefited from the facility's ability to remain on the leading edge of digital audio technology. All studios are equipped with AMS Neve Logic Series digital consoles and AMS Neve AudioFile SC digital audio workstations, with surround mixing and monitoring capability, which gives POP traction in all entertainment formats, from DVD to high-definition 5.1 broadcast to theatrical post-production.
"We're very well positioned for a convergent digital media world," observes William B. Feil, Managing Director of POP Sound. "In addition to the resources we can access through our Liberty Livewire association, POP itself has an incredible depth of resources, not only in terms of technology but also with our personnel, who have a tremendous diversity and depth of knowledge about audio. Our goal has been to offer an interface between creative applications and an environment that supports both the individual and that creative process. We can provide clients with everything they need in terms of technology and expertise, to participate in the evolution of the media industry."
POP's client/projects list covers a broad range of the media industry, including 5.1 commercial mixing projects for Timex "Kung Fu" (Fallon McElligott); Coca-Cola "Trading Places" (DMB&B); and Nintendo "Dressed For Success" (Leo Burnett). Feature restoration projects for DVD include Yellow Submarine (MGM); Breakfast at Tiffany's (Paramount); and Star Trek episodes (Paramount). Music projects in 5.1 include artists such as Santana, Eric Clapton, Rolling Stones, Alanis Morissette, Sting, Mariah Carey, Bob Marley, Dishwalla and Metallica.
"POP Sound has a long history of being on the cutting edge of audio post-production technology," says Feil. "But perhaps more importantly, we have a history of taking our experience and applying it practically to each new media we move into. For instance, our advanced position in DVD is a direct result of our earlier work with the Laserdisc format. We prepared and encoded the first consumer 5.1 audio tracks for Laserdisc. We are constantly pushing the envelope, and interactive television is our new frontier. Every time we learn something, it makes us that much better, and ultimately our clients get the benefit of our experience. Our evolution continues."