Baton Rouge, LA (July 16, 2012)—PreSonus has acquired Nimbit, a “direct-to-fan commerce and promotion platform,” and will integrate the latter’s services into the Studio One DAW series. The purchase, which took place in April, 2012 for an undisclosed sum, was announced late last week.
PreSonus’ aim with the acquisition is to basically provide a soup-to-nuts solution for its customers to create and sell music. When the integration goes live on August 1 via a free extension for Studio One 2.0.6 and up, users will reportedly be able to record, mix, master, digitally release, burn CDs, upload to the Web via SoundCloud, and market and sell through Nimbit without leaving the DAW.
Nimbit will continue independent operations as a wholly owned subsidiary of PreSonus, located in Massachusetts. Nimbit founders Patrick Faucher and Philip Antoniades and CEO Bob Cramer will continue running day-to-day operations, product specification, and development of the Nimbit platform; and Nimbit’s development, support, retail, and marketing teams are all remaining with the subsidiary.
PreSonus CEO Jim Mack noted, “Nimbit shared our vision of helping musicians, giving them the easiest way to sell and promote music online. Combining our products into a truly complete solution for musicians was a natural fit, and we saw such a bright future for their business model that we decided to acquire the company.”
The Nimbit Extension will be available for free to registered Studio One 2 customers who sign up for a Nimbit Free or Nimbit Plus account from within Studio One. Nimbit’s services for selling music, audio products and merchandise will still be available to anyone, however, regardless of whether one is PreSonus customer.