Santa Monica, CA (October 25, 2019)—The Recording Academy has launched Behind the Record, a social media initiative aimed to spotlight the many producers, engineers, songwriters, mixers, instrumentalists and other creators who contribute to the music recording process.
Behind the Record is supported by the Recording Academy’s Producers & Engineers Wing. Jaxsta, a database of official (not crowd-sourced) music credit information for members of the music community, provided credits for Merlin, Warner Music, Sony Music, and Universal Music Group releases. Additional partners for Behind the Record include Pandora, TIDAL, and Genius.
Artists can participate in the initiative by joining the Recording Academy and Behind the Record to help promote and share recognition for all creators. They can also create a custom Behind the Record Credit Cover on the Recording Academy’s campaign webpage.
More on Credits:
Behind the Record is intended to ignite a cultural conversation by inviting artists across all music genres to recognize their collaborators’ behind-the-scenes work. The Recording Academy is encouraging artists to post their Credit Covers across social media channels and tagging those who worked on their projects, using hashtags #GiveCredit #WeAreMusic #BehindTheRecord
Artists can create Credit Covers for a single or album. All covers will live in a gallery on the Behind the Record site for music fans to view and discover the roles of creatives behind some of their favorite records. In addition to supporting the initiative on social media, artists may also create a custom vinyl sleeve for “extra credit.”
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“It’s our responsibility, as a service organization, to serve our membership community of creative professionals and to ensure we celebrate and recognize all the incredibly talented musicians and creators who are making the music we love,” said Deborah Dugan, president/CEO of the Recording Academy. “Credits have been a casualty of the digital age, for all that we gained with streaming we lost in the opportunity for recognition and even discovery. Behind the Record champions all professional music creators and aims to connect with artist fan bases in order to give recognition to those who work tirelessly on these recordings.”
Behind the Record • http://behindtherecord.grammy.com