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Music Production

Ross Builds Out with Genelec

Urban producer’s new facility gets outfitted with new monitors.

Natick, MA (May 7, 2019)—Producer, mixer and songwriter Keith Ross, whose credits include work with Jill Scott, Fifth Harmony, The Roots, Pitbull, Ricky Martin, Boyz II Men, Timbaland, Enrique Iglesias, Robin Thicke, J. Balvin, Nelly and numerous other major recording artists, recently installed a pair of 8350A Smart Active Monitors and a 7380A Smart Active Subwoofer at his South Florida personal studio.

“I’ve been using Genelec for over a decade; the last set I had were the 8340As and I’ve owned several previous Genelecs,” said Ross, “but this studio is the most custom room I’ve ever had; it’s a top-of-the-line build-out in a new home, so I wanted the absolute top of the line for monitoring here, and that’s the 8350As. They are amazing.”

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The 8350A speakers, which were sold through Scott Katz at ScitScat Music in Miami, were installed as part of a studio design by Shane White of Legacy Acoustic Designs.

“Tuning the speakers to the room was a piece of cake because once the room curve showed up in the GLM (Genelec Loudspeaker Manager) software, I could see visually exactly which frequencies to adjust,” he added. “It was so accurate that when I listened after visually compensating on the EQ, they sounded perfect. I didn’t have to make any other adjustments. It has also been shocking how well mixes translate from these speakers to other systems.”

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He has never regularly used a subwoofer in his monitoring array. “I was always concerned that the low end would be hyped using a separate sub and my bass would sound wimpy on other speakers,” he says. “Scott at ScitScat Music is the one who suggested I add a Genelec Smart Active Subwoofer; he said I’d never notice it was there but that I’d feel the impact like never before, and he was right. The 7380A is totally transparent as part of the monitoring system.”

Genelec •