Snap5, the broadcast design division of MediaComm, has expanded toinclude original sound effects design and music composition. With theaddition of sound designer Andrew Kay to its staff, the Charlotte,N.C.-based broadcast design shop further customizes projects for itsclientele.
“Without sound, designs are flat;” said creativedirector Mike Dolan. “We brought Andrew into the mix so that hecan be an integral part of the conceptual and design stages of ourprojects.” Kay agreed that his participation in pre-productionwill “better streamline the total concept-to-completionformula.” Communicating the “reality of a piece oftenrequires specifically planned audio;” advised Kay.“Sometimes, music must be composed to make a spot completelytight and original.”
Snap5 welcomed its new hire with an impressive Pro Tools Suite thatincludes Proteus sound modules and a large bundle of plug-ins. Kay’sprevious work includes television, theater, movies and homeentertainment, and compositions/sound design for Disney Studios, theHistory Channel, Sony PlayStation and the SPEED Channel.
For more information, go to the Media Comm Website at www.media-comm.com.
