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Wal-Mart Buys Liquid Audio - Mixonline

Wal-Mart Buys Liquid Audio

Wal-Mart has agreed to purchase some of Liquid Audio's assets. Anderson Merchandisers, a privately owned company and magazine wholesaler, is buying Liquid's
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Wal-Mart has agreed to purchase some of Liquid Audio's assets. Anderson Merchandisers, a privately owned company and magazine wholesaler, is buying Liquid's technology and other assets for an undisclosed sum. The new unnamed company will be run by Liquid founder Gerry Kearby, who told The New York Times that the company had licenses to distribute over 350,000 songs. (The company has relationships with all of the majors.) According to the Times report, Anderson hopes to distribute music downloads through retailers' Websites, including Wal-Mart, though no deal has been worked out.

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