When Full Sail University launched its partnership with ESPN in late 2010, the goal was to get students involved in real-world production—audio, video, gaming, motion graphics; everything that goes into a professional program. The relationship has paid dividends right away, as 56 students—along with a jersey-wearing crowd from the community at large—took part in a multi-day shoot in mid-July for the opening video sequence of Hank Williams Jr.’s hit song “All My Rowdy Friends Are Coming Over Monday Night” for ESPN Monday Night Football.
The hi-def production took place at Full Sail University’s “Full Sail Live” performance venue, with selected students assisted by ESPN and associated production crew professionals. “Over the years, we have produced the show open for Monday Night Football at various locations,” says Bob Toms, VP, production enhancements & interactive TV, ESPN. “While creating this year’s opening, we found Full Sail’s facilities to be beyond our initial expectations, and we were truly impressed by both the enthusiasm and capabilities of the Full Sail students who volunteered and were selected to work on the project.”
Williams Jr.’s vocal and guitar were recorded earlier at Quad Studios in Nashville. Prior to that, ESPN music producer Edd Kalehoff and lead sound engineer/mixer Brian McGee recorded the band and the House Jacks vocals at Kalehoff Studios in New Rochelle, N.Y. The final mix-to-picture will take place weekly (the lyrics change to match the teams on the field that week) at Kalehoff’s studio.
“When we launched our relationship with ESPN, we knew our students would have the opportunity to take part in large- and small-scale projects that would impact national and global audiences,” says Erik Noteboom, Full Sail VP of education operations. “Hosting the production for ESPN’s Monday Night Football allows our students to participate in sports television history. We are humbled to play a part in such an iconic production.”