38 Greene Studios, a New York City-based recording studio handling mix to picture, radio advertising and original music, has produced more than 30 football spots for Miller Lite. The ads, which promote Miller Lite, are airing in major local markets that have football teams, including Philadelphia, Pa.; Tampa and Miami, Fla.; Dallas, TX; New York, NY; and Baltimore, Md. All spots run from now through the end of January.
Written by Mark Bernath and Tristan Kincaid, the spots take a humorous approach with football referees and sports announcers making fun of fans at the football games and their choice of beer. Produced by Ogilvy & Mather, all of the spots were recorded, edited and mixed at 38 Greene Studios by Casey Chester and Adam Charity. There were a total of 19 40-second spots, eight 60-second spots and four 30-second spots recorded for this campaign.
For more information about 38 Greene Studios, please log on to www.38greene.com.