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The Audio Department Acquires Genelec 8030A Monitors

The Audio Department, a leading audio post-production facility in New York City, recently added a video suite that is equipped with an Avid Adrenaline digital editing system and a pair of Genelec’s 8030A bi-amplified active monitors.

“Better sound often results in improved video editing,” says David Prentice, systems sales engineer at VCA Fusion, the New York firm that sold the Genelec monitors to The Audio Department. “For instance, better monitoring means you’ll be able to hear differences in ambient sound that could make a tremendous difference in the quality of an edit and in the overall sound.”

“The 8030A monitors are everything we expected they would be—[they have an] incredibly transparent high end and a smooth curve right down to the low frequencies, which they deliver remarkably well considering their small size,” says Brad Petrella, chief technical engineer at The Audio Department.

The new Avid suite debuted in February and went right to work for a raft of high-end clients, the first of which was the Sci-Fi Channel. “We need above-average equipment to bring this suite across to the industry and position ourselves as a company that can offer a wider range of services in audio and video,” Petrella adds.

Genelec is exhibiting at NAB 2006 at the Las Vegas Convention Center in booth #SL4791.

For more information, visit Genelec online at and VCA Fusion at