Avid Customers Recognized at 60th Annual Emmy Awards

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Avid Technology Inc. announced that all of the Emmy Award winners across 31 Outstanding Picture Editing, Outstanding Sound Editing/Mixing and Outstanding Program categories at the 60th Annual Emmy Awards used at least one system from Avid or its Digidesign, Softimage, Sibelius and M-Audio brands to create this year’s top television programming.

A majority of these programs—from first-time nominees and winners such as Pushing Daisies, Damages or Flight of the Conchords, to repeat honorees such as 30 Rock, Lost or South Park—employed workflows comprising multiple systems from the various Avid brands. In total, more than 140 nominees in 38 categories used Avid brand systems.

“Once again, our customers continue to push the envelope and demonstrate the highest level of creativity that television has to offer,” says Avid CEO Gary Greenfield. “We congratulate these talented professionals on their continued success at this year’s Emmy Awards. The Avid family is thrilled to have supported them in the realization of their dreams.”

Avid reports that in recent years, it has become increasingly common for television production teams to use a range of Avid film, video, audio, animation and broadcast solutions to meet their needs. For example, the team behind the hit TV series Lost, which received a 2008 Emmy Award for “Outstanding Sound Mixing for a Comedy or Drama Series (One-Hour)” and was nominated in several other categories, used Avid systems for editing, finishing and shared storage, and Digidesign Pro Tools systems and M-Audio recorders and headphones to capture, mix and deliver the production’s highly realistic soundscapes.

To read profiles of 2008 nominees and winners—and quotes from the creative minds behind programs such as Lost, Pushing Daisies, Deadliest Catch, Flight of the Conchords, The Simpsons, South Park, John Adams and American Idol—click here.

For more product information, visit www.avid.com.