Sonixphere, a globally-connected music and sound company, has appointed Clint Arent (pictured) to the newly created post of Director of East Coast Business Development. Arent, who has broad experience in music and marketing, will lead the company’s sales effort on the East Coast, and focus in particular in growing its ties to New York City advertising agencies and others in the ad community. He will report directly to Greg Allan, Sonixphere’s founder and executive producer.
“An increasing amount of our work originates on the East Coast and, as a result, we felt that it is important to have someone based in that market who is focused on strengthening our existing relationships and building new ones,” Allan says. “Clint is a great choice to take on that role. He is a dedicated professional with a strong track record for customer service, and, equally as important, he knows music. He will be a great asset to our clients in helping them in making inspired music choices for their projects.”
Arent previously served for five years as Managing Music Director of the School of Rock, the legendary New Jersey music school. He also served as Marketing Manager for Disc Makers.
Additionally, Arent is a highly accomplished musician. He currently plays bass for the progressive rock band Autumn Hour and has also recently toured with Metal Mike Chlasciak. He is a graduate of Berklee School of Music and Rutgers University.
“The crew at Sonixphere does a phenomenal job delivering the right emotion for the moment,” Arent says. “Once I heard their work I knew I wanted to be part of the team.”
Sonixphere’s recent credits include work for ABC’s Secret Millionaire, Aleve’s Kris, Columbia’s Ice Course, and the theme to History Channel’s Real Deal.
For more information, call 312/329-1310 or visit www.sonixphere.com.