EAW President Jeff Rocha announces that the audio systems solution company in Whitinsville, Mass., has appointed John Speck (pictured) to the position of marketing director. Speck served on EAW’s marketing team from 1995 to 2000, and as an outside consultant in the years since.
Speck brings with him a deep well of expertise, including keen technical knowledge and finely honed communication and writing skills, which will help him to develop an ongoing strategic vision for marketing EAW.
“It’s very rare in our industry to find a person who can both understand an innovation at the technical level and also communicate that innovation in a compelling, non-technical way,” Rocha says. “John is such a person, as he proved over and over during the 1990s. Because John was such an important part of our marketing team in the 1990s, he already understands what works for us. In fact, he already has shared some great ideas. Specifically, we look forward to a revitalized mission to educate the market about the innovations we develop here. As John says, ‘If you’re not teaching, you’re not selling.’ And he understands the balance between EAW’s high-powered, scientific aspects and the fun-loving, approachable side that makes us unique.”
Speck states: “My approach is very simple: Dig down into the brand to find its core values, concepts that apply to any aspect of any project the brand might develop. What’s great about EAW is that those core values are, in fact, values. The brand has a very high level of integrity, and I will continue to bring that message to the market in very clear terms.”
Speck began his career in 1993 with the advertising firm Mariani, Hurley and Chandler, based in Providence, R.I. He joined EAW’s marketing department in 1995, and during his five-year tenure with the company, the team created powerful marketing materials that set new standards in the pro audio industry. In 2000, he left EAW to serve as director of marketing for Mediaspace Solutions. The following year, he founded Real Advertising, which counted both EAW and Mediaspace Solutions among its clients. in 2009, Real Advertising merged with the Providence-based New Commons think tank, where Speck worked with such organizations as Rhode Island Economic Development Corporation, OSHEAN, and Providence College.
For more information, visit www.eaw.com.