Effenel Music Chooses Genelec 8050A Series - Mixonline

Effenel Music Chooses Genelec 8050A Series

Effanel Music recently installed Genelec 8050A monitors in their OSR Mobile Recording Studio, and put them to use for the season finale of the hit reality show, The Apprentice.
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Engineer Jorge Silva (left) and Joel Singer, lead engineer for Effanel Music

Effanel Music recently installed Genelec 8050A monitors in their OSR Mobile Recording Studio, and put them to use for the season finale of the hit reality show, The Apprentice. The show, broadcast late in 2004 from Manhattan’s Alice Tully Hall, had dialog mixed for broadcast and recorded for later postproduction utilizing Effanel’s OSR truck. Independent engineer Jorge Silva mixed the dialog through the new Genelec 8050A MDE Series Bi-amplified Active Monitors. A second Effanel location-recording vehicle, ob/u, used the classic Genelec 1031A monitors for the music mix and for recording the house band backing the R&B group, the O’Jays. In addition, the Genelec 8050A monitors were also on hand in the Effanel truck for the release of the long-awaited new album from U2, How to Dismantle an Atomic Bomb, which debuted during a celebration beneath the Brooklyn Bridge in early December.

“The new Genelec 8050‚s are amazing,” says Joel Singer, lead engineer for Effanel Music. “The finale of The Apprentice was a complex audio project, featuring nearly two-dozen wireless microphones, including 5mm lavalier microphones on the contestants and Donald Trump. Our mixer, Jorge Silva, had experienced issues with other speakers in the past in situations such as this. The top end simply could not be sufficiently smoothed out given the kinds of microphones used and the environment. Prior to the show, we had tried out the new Genelec 8050’s on the U2 album release celebration and then the [Rockefeller] tree lighting, and every engineer involved commented on how smooth they sounded. When we used them on The Apprentice, we had the same results: great sound throughout the spectrum.”

For more information, visit www.genelecusa.com.