Steve Rance (pictured), a 25-year veteran of the Fairlight company, has departed the company’s headquarters in Sydney, Australia to form FairlightUS in Pasadena, Calif. as the new independent distributor of Fairlight in the United States and Canada. Effective immediately, FairlightUS assumes ownership of MediaGear, the previous Fairlight distributor in North America. Rance has retained all sales and support staff in both California and New York.
The FairlightUS team includes Steve Rance, president; Phillipe Guichard, national sales manager; Michael Haprov, national technical support manager; and Michael Mueller, East Coast sales manager. Rance and Mueller are based in the New York metro area, while Guichard and Haprov will head the West Coast operation from company headquarters in Pasadena.
“Customers can expect improved service and support, increased inventory of demo units and greater connectivity to FairlightAU,” says Rance. “With an exciting array of new products, a proven team of sales and support professionals and new injection of capital and energy, FairlightUS is ready to make an impact!
“With the recent introduction of the CC-1 engine, our timing could not be better,” Rance explains. “FairlightUS is presented with a considerable opportunity to provide audio professionals with a digital media production platform that makes compelling arguments from technological, commercial and application perspective[s]. Our goal for FairlightUS is to get as many systems as possible in the field so that our customers can experience for themselves the power of CC-1 coupled with the highly intuitive tactile interfaces of the DREAM II family.”
Rance holds multiple patents in audio systems design and was an original developer of the Fairlight CMI. Guichard, Mueller and Haprov all share longtime associations with Fairlight in the U.S. market, having previously served with MediaGear and other distribution entities.
Commenting on the announcement, Fairlight CEO John Lancken says, “Fairlight‘s new CC-1 technology provides a fresh alternative to the industry, now our distribution partner in the United States and Canada will provide a similarly fresh and energetic approach to sales and support. We are very pleased that Steve and his team have risen to the challenge and we look forward to working closely with them to communicate with our customers and provide them with the tools and support to be successful.”
For more information, visit www.fairlightus.com.