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GC Pro Announces Initiative for Systems, Product Installation

Guitar Center Professional (GC Pro)—the outside sales division of Guitar Center that services the professional audio, live sound and fixed installation market sectors—has begun a new initiative to allow customers to obtain customized installation of the products and systems that it sells. Along with GC Pro’s depth of product and technology/design consultation, customers will now be able to access experienced installation and integration of products and systems purchased through GC Pro.

This move serves to offer turnkey solutions for a range of professional user needs, from home and commercial recording studios, to post-production suites, to live sound venues and fixed AV installations such as houses of worship, theaters and clubs. GC Pro expects that this service initially will become available in several key GC Pro markets, including Los Angeles, Chicago and Seattle.

GC Pro has kicked off this new initiative in response to customer demand and as part of its ongoing strategy to be the one-stop resource for the widest range of pro audio clients. A key component in the launch of this new effort will be the selection of experienced localized systems installers and integrators in the markets where GC Pro has a presence. In the next several months, GC Pro intends to begin the process of interviewing the systems integrators that will become providers for GC Pro customers, and who will be available to install most products and systems that GC Pro sells.

A GC Pro account manager will guide the purchaser through the proper combination of technologies, help design the best configuration to maximize their productivity, and load and activate appropriate software where applicable. At the same time, the customer will have the ability to select a contractor to install the system into the customer’s workspace, ensuring that all components are fully integrated and functional.

“The launch of this initiative brings GC Pro to the next level of customer service, one that recalls the era when all major audio systems were sold with full commissioning and installation available,” observes GC Pro director Rick Plushner. “With this added service, GC Pro has become our customers’ partner in making their dreams a reality.”

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