GC Pro Helps Studio at the Palms Upgrade Its Pro Tools Systems

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Studio X at Studio at the Palms in Las Vegas

Las Vegas-based Studio at the Palms—located at the Palms Casino Resort and host to such artists as Lady Gaga, Ne-Yo, The Killers, LMFAO and others—recently upgraded with three new Avid Pro Tools|HDX systems. The new systems were installed in Studio X and Studio Y, along with a “floater” system that lets any space in the studio become a fully compatible recording environment.

Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, sourced and supplied the Pro Tools|HDX systems

“We really pride ourselves on being state-of-the-art here and always ready at a moment’s notice to serve our clients,” says Studio at the Palms Director Zoe Thrall, noting that artists working on long-term projects or just passing through Las Vegas for performances or for awards shows often use some of their time there to record new tracks or finish up existing ones. “They expect the best from us, and that’s what we strive to deliver.”

Thrall, one of the most respected studio managers in the entire industry (prior to coming to the Studio at the Palms, she supervised operations for The Hit Factory and Avatar Studios in New York City), says that GC Pro has been an invaluable resource in keeping her studios at the cutting edge of music technology.

“They really know their stuff, and they can get me what I need quickly and cost-effectively,” she says, noting that she’s purchased DSP and software system through GC Pro, as well as used them as a portal to the inventory of musical instruments and equipment available at Guitar Center itself. “My relationship with GC Pro goes back to the New York days, and wherever I’ve worked with GC Pro, it’s always been a great experience,” she adds.

"We give a facility like Studio at the Palms a concierge level of service, because that’s what they require in order to serve that caliber of clientele,” says Las Vegas-based GC Pro Sales Associate Don Hartley, who will often personally bring equipment to the studio on short notice when necessary. “The Studio at the Palms has a huge inventory of great equipment, and a fantastic tech specialist in Brent Spear, who did the entire installation of the new Pro Tools|HDX systems himself. But GC Pro is always here to fill in any gaps they may encounter—from a console to a guitar stand—any day, any time.”

For more information, visit www.gcpro.com and Studio at the Palms.

Find more information about Avid Pro Tools|HDX.