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Guitar Industry Executive Starts New Company

Guitar industry executive Josh Vittek has created an independent marketing firm, Joshua Paul Vittek and Associates, specializing in the MI industry. Services offered include press releases and media relations, artist relations, Website design and management, advertising, marketing and sales, catalog design and brochures.

Vittek’s decision to form this company came after years of inquiries and comments during trade shows, and Vittek says that today’s current economic situation created the ultimate environment to make this happen.

The goal of Vittek’s company is to provide manufactures and retailers an independent, dedicated staff to helping them fulfill their marketing needs in a cost effective and efficient manner. The firm is situated to work with either the smallest of luthiers and amp builders or the largest of industry conglomerates.

Vittek has worked in the MI industry for 18 years. In 2006, industry magazine Musical Merchandise Review (MMR) voted him one of the most influential leaders in the business under the age of 40. In 2008, National Association of Music Merchants (NAMM) president and CEO Joe Lamond selected him as a member of the President’s Council. Vittek’s experiences have taken him from the line production of amplifiers to general management and executive positions. In addition to his work in the industry, he has continually worked as a performing guitarist and teacher during those years.

“There is not a more important time than now to be marketing and promoting your company in the media,” Vittek says. “Our current clients are companies who continue to promote and believe in their products. They know that without a doubt, their product or services are better than the competition. They are confident in their work and their goals. They are the very same companies who will survive these tighter times and prevail in the end. Those are the companies we want to work with and those are the companies we want to help take to the next level.”

To contact Joshua Paul Vittek and Associates, call 760/505-5674 or e-mail [email protected].