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Hollywood Post Alliance to Host Panel on Selling Post Services

Seth Hallen, Chair of the HPA’s Sales Career Resource Group (SCRG)

Executives from major motion picture studios and other buyers of post-production services will offer advice on how to win their business in a lunchtime panel discussion hosted by the Hollywood Post Alliance’s Sales Career Resource Group (SCRG), Wednesday, June 17, 2009, at the Sheraton Universal Hotel.

Scheduled participants in the event—which is dubbed “How Do You Get, Keep and Not Lose My Business?”— include Charlie Davis, executive vice president of post-production at CBS Films; Bruce Sandzimier, vice president of post-production at ABC Studios; and independent post-production consultant Joe Fineman (Little Miss Sunshine, Monster). SCRG co-chair Herb Dow will serve as moderator.

“This is a wonderful opportunity for sales people and other post production professionals to see the business through their clients’ eyes,” says SCRG Chair Seth Hallen (pictured). “Our panelists will offer insight into how they go about choosing post-production vendors, the types of services, features and resources they most value, and the keys to winning their patronage and continued loyalty. It is essential information that can help sales professionals be more successful, and it can’t be found anywhere else.”

Members of the SCRG committee include Ben Benedetti, Denice Angelo-Cummins, Herb Dow (co-chair), Joel Epps, Mark Genin, Lisa Griffin, Chris Gregory, Seth Hallen (chair) and Pat Howley.

The Hollywood Post Alliance’s Sales Career Resource Group was formed last year to provide networking opportunities, training and employment resources to sales and marketing professionals in the post-production industry. Through hosted events and Website resources, SCRG allows its members to engage with industry colleagues in a relaxed and mutually supportive environment, and to gain insights from industry leaders. Past SCRG events have included expert presentations—from a sales perspective—on emerging technologies such as digital workflows and the Red Camera.

“There are many seminars, Websites and other resources available to creative artists and to people involved in the technical aspects of post-production, but there are few places where sales professionals can go for the information and support they need to succeed,” Hallen says. “SCRG’s mission is to fill that void by creating a forum for the sales people whose contributions are so vital to the industry’s continuing health.”

For more information on the HPA’s Sales Career Resource Group, visit

For more information on the Hollywood Post Alliance, visit