New York's "ready" for the Olympics, says Jerry Seinfeld.
New York City wants to be 2012 Olympic Games’ host city, and two TV spots supporting that quest have been created by NYC2012 and DDB New York, with the help of Howard Schwartz Recording and engineer Bill Smith.
The :60 spot and :30 cutdown, titled “We’re Ready,” features comedian Jerry Seinfeld trapsing through Manhattan, with the Statue of Liberty serving as “one Hell of a torch”; five bagels form the Olympic rings logo; and when someone grabs Seinfeld’s cab, we’re reminded that New York City has an abundance of competitive spirit.
Smith completed audio for the spots on a Soundtracs DPC-II digital console and a Fairlight digital workstation at hsr/ny. Lensed on location in Manhattan, the spots were produced by @ Radical Media with director Steve Miller, executive producers Jon Kamen and Greg Carlesimo and producer Matt O'Shea.
The musical underscore was created by Sacred Noise (New York City) and composer/arranger Chuck Lovejoy, creative director Michael Montes, executive producer Jeff Rosner and producer Jason Menkes.
Colorist Chris Ryan and visual effects artist Eric Gelgand of Nice Shoes (New York City) provided post-production.
Representing DDB New York were creative director Lee Garfinkel, copywriters Mike Sullivan and Laura Esteve, art director Yinbo Ma and producer/music producer Scott Kemper.
For more information on Howard Schwartz Recording, visit www.hsrny.com.