The Fillmore had already been an R&B venue years before Bill Graham took it over during the Day-Glo Rush of the mid-'60s. But Bill turned it into a place where magic happened nearly every night. Free apples greeted revelers as they ascended the stairs to the second-floor ballroom, and inside they were treated to nights of incomparable fun with the greatest rock, blues and jazz bands.
After laying fallow for many years, the Fillmore was re-opened by Bill in the late '80s, and to this day, it remains the coolest venue in S.F., equally beloved by fans and the bands that still beg to play there. From left, Morgan Pitman, production manager; Nathan Harlow, audio head; Zombie, concert master; Jim Cornett, general manager.