Gearing up for the AES Convention at NYC’s Jacob Javits Convention Center, Oct. 7-10, AES executive director Roger Furness reports that five of the nation’s leading pro audio retailers have agreed to support the show as official retail sponsors. B&H, Dale Pro Audio, Full Compass, GC Pro, Guitar Center and Sweetwater have all agreed to promote customer attendance to the 119th AES Convention via their mailing lists and promotional activities.
“We are reaching out to the companies who deal directly with musicians and industry pros as part of our effort to draw more customers to the exhibit floor than ever before,” Furness explains. “This effort will promote attendance to both highly-qualified professionals and to next-generation pros making their first foray to an AES event.”
Commenting on their expanded relationship with the AES, Gene Joly, Guitar Center Senior VP of Technology Merchandise added, “The AES has always epitomized the highest level of pro audio technical information. Guitar Center’s entire staff, some of whom are long-standing AES members, is delighted to play a role in helping to grow the show and demonstrate the latest recording and sound technologies to our customers.”?
Dale Pro Audio general manager Tim Finnegan concurs: “By reaching out to more end-users, AES is making an incredible effort to increase awareness and attendance for this year’s convention in NYC. Dale Pro Audio is pleased to be participating as an Official Retail Sponsor, alerting our customers to the product demonstrations and educational opportunities available to them this October.
“The 119th AES Conventions promises to be a milestone event,” says Manny Steigman B&H vp sales. “We have a long history with the AES, and considerable experience at helping show managers build attendance for their events. Our extensive international customer database is a natural marketing vehicle for information about the upcoming show, as is our ability to reach and serve audio-for-video and broadcast customers.”
Last year’s 117th Convention in San Francisco attracted a record 16,000 + attendance. With NYC traditionally the largest Convention draw, the innovative Retail Sponsor initiative is expected to produce the largest AES Convention ever.
For more information about AES, visit www.aes.org.