As reported on Billboard.biz, McDonald's announced that it has launched McDonald’s Live, a collaboration between McDonald's and event marketing agency TBA Global, and will host a free 10-city tour featuring performances from Ne-Yo, Kenna, Kat DeLuna, The Dey, Single File, Twista and Kevin Michael in various markets. The majority of dates will be held in McDonald's parking lots around the country.
Billboard.biz further reports: "In the past, McDonald's has been involved with tour sponsorships. 'But this is the first time we've put together a McDonald's tour,' Douglas Freeland, director of U.S. marketing at McDonald's, tells Billboard.biz. 'We're always looking for ways to strengthen brand relevance with young adults, and we know from work we've done in the past that music is their Number One passion.'"
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