Megatrax, a leading production music library known for its innovative radio barter advertising, has hired Barbara Key as Division Manager of Broadcast Television, to further support the recently launched TV barter alternative for its clients and to round out the Megatrax Broadcast Television/Cable team.
“This pivotal position was created to manage Megatrax’s extensive rollout plans for our new barter options and to assist stations in monetizing unsold ad inventory,” says VP of Sales Phil Macko. “Barbara’s diverse experience in the television, radio and music industries makes her a huge asset to our clients, and our team.”
Key joins Megatrax this month with ambitious goals to increase market share in the broadcast television market. She was formerly at Universal Music Publishing in Dallas, where she managed the cable division for nearly four years. Prior to her work there, Key was with CBS Radio, World Digital Media Group, Susquehanna Radio and Clear Channel Radio.
Founded in 1991, Megatrax, with 10 libraries, is committed to creating, licensing and delivering the finest quality library and custom music. For more information, visit www.megatrax.com.