Megatrax Production Music in North Hollywood announces that broadcast industry veteran Joe Falkner has signed on to serve as division manager for the company's new custom music venture, Aircast Production. Falkner is based in Dallas, and will bring to Aircast his expertise in helping television stations and cable networks find the right music to express their brands to the company’s custom scoring division.
“Having served the broadcast industry for the last 18 years, we are thrilled that Joe saw the opportunities at Aircast Production a good fit for his depth of knowledge and skills relating to this unique marketplace,” says Randy Hart, creative services director for Aircast.
As Division Manager at Aircast, Falkner’s role is to build new client relationships and provide customer attention and service. Megatrax sates that due to Falkner’s extensive experience, he brings to the table a keen understanding of the unique challenges of today’s television industry. Prior to joining Aircast, Falkner served as vice president of sales and marketing at Stephen Arnold Music.
“[Megatrax CEO] Ron Mendelsohn has demonstrated an extraordinary ability to create music that touches people’s hearts and also delivers a powerful brand statement, and I’m looking forward to being a part of extending Megatrax’s success," Falkner says. "This I’m sure about: Music of impeccable quality, coupled with impeccable customer service, is a successful combination.”