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MV Pro Audio Adds Three New Sales Firms

Laura Escudé of EvoTech Audio

MV Pro Audio, based in Santa Barbara, Calif., has added three new independent sales firms to the MVPA team. “A number of worthy candidates were drawn to us by the innovative, top-selling product lines we distribute,” explains MVPA’s executive vice president Dino Virella. “But it was our trademark blend of music technology and haute cuisine that really got their juices flowing.”

EvoTech Audio, headed by music software expert Laura Escudé, will handle Southwestern states. Escudé is a composer, musician and leader of the Los Angeles Ableton Users Group. Eastern states will be handled by sales veteran Neil Zeising of Group 55 Technology Consulting. Toronto-based Jeff Shorthouse and Professional Audio Sales Solutions will cover eastern Canada. Shorthouse enjoyed a long tenure as technology purchaser for Canadian retail giant Long and McQuade.

Neil Zeising of Group 55 Technology Consulting

The trio will actively promote Waldorf products in their respective territories, conducting sales training sessions and public seminars, and providing ongoing service to the MVPA dealer network.

“These people are at the top of their game, and we’re absolutely thrilled to have them on board,” Virella says. “Our products will have the finest representation available, and no doubt we’re in for some lively dinner conversation, too.”

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