Music production executive Jeff Rosner, who co-founded the music company Sacred Noise in 1996 and served as its executive producer, has teamed with respected sound engineers Josh Abbey and Kevin Halpin to form the new audio post-production house, Color. Abbey and Halpin's range of creative work includes thousands of advertising, television and feature film projects, as well as recording, mixing and producing some of the biggest names in music.
For Rosner, Color distinguishes itself from other audio post facilities thanks in large part to the versatile talents of Abbey and Halpin, who possess traditional mix-for-picture experience and have also worked as freelance engineers for some of New York's top music and sound design companies.
"We have the capability to provide the industry with a potentially unique dimension to the process," says Rosner. "It opens up the opportunity to work with not only with ad agencies, post-production companies and TV networks, but also directly with music companies and music publishers, remixing or editing their licensed music.”
The decision to leave the business of original music production was a difficult one for Rosner, who spent the past 25 years marketing and producing commercial music. However, recent trends in the industry, including the growth of licensed music in advertising coupled with developments in technology, have reduced face-to-face interaction with clients.
"From my perspective, the percentage of work where there's a true collaborative sensibility throughout the process, from demo to final, has gone down a bit,” Rosner says. “It was time for a change and I wanted to try and use my contacts in the advertising and production community for something new.
"I have two great friends in Kevin and Josh, and I saw this endeavor as an opportunity to have them create a recording/mix facility exactly the way they wanted to work based on all their years of experience."
For more information, visit www.color-ny.com.