Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


Beat Machine Merges Studio Gear, Video Gaming

Is Endlesss' Beat Machine a video game or a music-production tool? The answer is ‘Yes.’

Beat Machine merges a variety of videogame and music-production controls.
Beat Machine merges a variety of videogame and music-production controls.

London, UK (February 23, 2023)—Ever since video games appeared in the 1970s, they’ve often been tied to another pop-culture juggernaut: music. From the early melodic strains of Buckner & Garcia’s novelty hit “Pac-Man Fever” and the Journey Escape game for the Atari 2600 console, to more recent times with the Rock Band series for PlayStation and the sub-industry that has built up around high-profile game soundtracks, music and video games have always been in step. Now UK-based music social platform/plug-in house Endlesss is aiming to connect the two mediums in a way that’s often been overlooked—the creative aspect—by gamifying music production through its new Beat Machine arcade machine/studio device.

Housed in a traditional upright arcade cabinet, Beat Machine is a music-creation tool powered by the company’s Endlesss Studio app/social network, which typically operates on Mac, Windows and iOS. The Beat Machine arcade cabinet takes a different approach, however, bringing together traditional arcade controls with an 5-inch touchpad XY controller, 24-inch touchscreen interface, a Neutrik XLR/Jack instrument input, two TRS jack audio outputs, a pair of USB-C ports for attaching MIDI controllers and a built-in sound system.

Beat Machine can be used in three different modes—Arcade, Open Mic and Studio—the last of which offers a more in-depth recording experience. In Studio mode, users can connect acoustic instruments, map MIDI controllers, host VST3 plug-ins, import/export audio, collaborate with other musicians via Endlesss’ social platform and more.

Paul Massey Builds His Ultimate 9.1.6 Mixing Studio, Part 1

While Beat Machine is in many ways simply a large, unique controller for Endlesss’ readily available Endless Studio, the physicality of the arcade-cabinet design achieves something that software alone cannot, by moving beat-making away from being a solitary activity done behind a desk, and bringing it into a more social, entertainment-focused paradigm. Leaning into that, Beat Machine’s Arcade mode serves up game-like music-making missions, while the Open Mic mode lets users use the cabinet as a live-music creation tool.

Imogen Heap is an early adopter of the device.
Imogen Heap is an early adopter of the device.

While Beat Machine is understandably heavily oriented towards entertainment use, Endlesss is nonetheless positioning it as a serious production tool as well. Grammy-winner Imogen Heap, an early Beat Machine adopter, noted in a statement, “The Beat Machine is like a portal to my flow state. It’s incredible the places it takes my musical exploration…. There are no distractions; you are entirely pulled into play for hours, not hunched over a desk but moving and dancing about upright. Having the buttons and joystick in combination with the touchscreen really takes Endlesss [Studio] to a new level….”

For now, Beat Machine is now available for pre-order with an initial run of 25 units, running $9,999 each plus shipping. Endlesss notes it has a demo unit onsite in its London headquarters that potential customers can take for a test run.