Pictured at Guitar Center in West Los Angeles are GC Pro Director of Sales Rick Plushner (left) and studio owner Allen Sides with the Ocean Way Hi-Res Main Monitor System and SSL AWS 900+ console.
Photo by David Goggin.
In a first for both large scale recording studio monitors and music industry retailers, Ocean Way's renowned Hi-Res Main Monitor Systems are now available for demonstration and purchase through Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users.
"At GC Pro, we have been offering almost everything you need for a professional recording environment," says Rick Plushner, GC Pro's Director of Sales, "from DAWs to consoles, amps, outboard gear, patchbays and cables. But the one piece of the puzzle that has been missing is the true large-scale monitoring system. Now with Ocean Way's Hi-Res Monitors, we complete the picture with a range of speakers that provide the optimum audio presentation for mixing and tracking."
Prior to the Ocean Way monitor installation at Guitar Center's new outlet in West Los Angeles, the famous loudspeakers have only been seen at the AES and NAMM Conventions and at the recording studio's private demo rooms. Guitar Center West LA is located at 10831 W. Pico Blvd. in Los Angeles.
"We are very excited about bringing our high-resolution monitors to the commercial marketplace," says Allen Sides, Ocean Way founder and owner. "These speakers are the result of more than three decades of development at our studios—ultrahigh fidelity recording monitors that produce the levels you need for a producer like Dr. Dre, but which are equally satisfying to a Herbie Hancock or a band like Green Day. It's simply a very powerful, extremely accurate, stand-alone broadband system."
The Ocean Way monitor systems now available through GC Pro range from the HR-2 tri-amplified 3-way system at $38,600 to the OWA-1615Q quad-amplified system with four mid-bass horns, eight mid-woofers, eight sub-bass woofers, and two radial horns with dual throats, priced at $120,000. Systems include crossovers, equalizers and power amps.
Dave Grohl comments, "The monitors Allen built for my private studio, which we used to mix the last Foo Fighters album on, let me hear my music the way I want: very loud and very clear!" Other users include Radiohead producer Nigel Godrich, Green Day producer Rob Cavallo, mixer Jack Joseph Puig, producer and electronics designer George Massenburg, and Skywalker Ranch scoring engineer Leslie Ann Jones.