The Orchard, a digital distributor and marketer of independent music headquartered in New York and London, announced that multi-Platinum act Barenaked Ladies’ “Sound of Your Voice” has become the company’s one millionth licensed track.
“Reaching this benchmark is the epitome of the ‘long tail’ phenomenon—that is, leveraging the largest catalog of music in the world across a global distribution network through creative and targeted sales and marketing approaches,” said Greg Scholl, chief executive officer of The Orchard. “Our relationship with Barenaked Ladies and their management company, Nettwerk Music Group, also illustrates another important aspect of The Orchard’s business: We provide focused attention and top-quality marketing and distribution services to all our labels, servicing both up-and-coming indie bands and multi-Platinum sellers. Our scale and the diversity of our offering, and the size and strength of our marketing and product management teams, set us apart.”
“As digital sales become an increasingly important part of the mix, we believe strongly in providing our artists with the outlets to succeed in the online marketplace,” said Nettwerk founder and chief executive Terry McBride. “Greg and his team at The Orchard share this commitment and understand the challenges and opportunities of the digital world. We’re proud to have played a role in pushing The Orchard’s catalog past the one-million track mark, and we hope that a Nettwerk artist has the privilege of repeating the feat when The Orchard gets to two million in the not-too-distant future.”
“Sound of Your Voice” appears on the Barenaked Ladies’ new Desperation Records EP, Easy EP, which The Orchard is distributing through its long-term distribution and marketing agreement with Nettwerk. In addition, “Sound of Your Voice” will appear on the Canadian group’s forthcoming album, Barenaked Ladies Are Me, which The Orchard will also distribute to leading digital music stores and mobile operators worldwide. The Easy EP is currently available, while Barenaked Ladies Are Me will be released on September 12, 2006.