The Professional Audio Manufacturers Alliance (PAMA), which represents the leading innovators and premier brands in pro audio, has released its research findings from its 2005 Microphone Sales Survey, a program that is now in its fourth year.
The association produces the only independently reviewed factory shipment sales research program for professional microphones. It has also expanded its research efforts as part of its ongoing development of membership benefit programs that support advocacy, awareness and networking for pro audio manufacturers. This has been accomplished by its launch of the industry’s first “State–of-the-Industry Global Pro Audio Equipment Sales Survey.” This new program has compiled statistical sales survey data for speakers, mixing consoles and amplifiers for the year 2005 and the first six months of 2006.
According to the survey, unit sales of microphones from 2004 to 2005 increased 4.3 percent for the global markets, which includes the United States, Canada, Latin America, UK, France, Germany and Japan, up from 3.3 percent in the prior year. Also, wired microphone shipments were up 2.9 percent while wireless systems sales where up 8.0 percent; both numbers are up from the preceding year.
Paul Gallo, Executive Director of PAMA, reports, “We continue to have remarkable success with our research of the microphone segment. This has given us the experience and the confidence to expand into covering loudspeakers, power amps and mixers. The strategic value of having actionable sales data allows participants, PAMA members, to analyze trends and anticipate, on a timely basis, market changes and new opportunities.”
The expanded PAMA research program invites all pro audio manufactures to participate, thereby allowing PAMA’s survey staff to calculate benchmark pro audio sales and market data even more accurately. Pro audio manufacturers interested in more information on PAMA’s industry research initiatives should contact Gallo at email@example.com or 212/696-1799.
For more information, visit www.pamalliance.org/index.html.