Tailgaters at Jimmy Buffett’s The Year of Still Here concert tour stops can enjoy Margaritaville SharKart, a joint effort between Peavey Electronics and Buffett. This multimedia experience that travels the parking lots at his concerts will entertain fans before the main attraction takes the stage. On the SharKart, “Parrothead” fans can express their inner rock stars on virtual guitars and vocals through videogame versions of classic hits “Margaritaville,” “Volcano” and “Cheeseburger in Paradise.”
Designed by Peavey Electronics founder and CEO Hartley Peavey and built in the company’s custom shop, the SharKart features a 42-inch JVC HDTV, a PlayStation 3 videogame system, a custom-designed Peavey sound system with microphone and a pair of Peavey SharKontroller™ videogame controllers crafted in the motif of Buffett’s LandShark™ Lager. And the vehicle itself is modeled to resemble “a shark that can swim on the land.”
The SharKart showcases the Peavey SharKontroller videogame controller, a real-wood, life-sized Peavey guitar modified for play with guitar-based music videogames. Once the Parrotheads are done showing off their virtual rockin’ skills, they can surf to www.peaveycustomshop.com and design a one-of-a-kind controller that is compatible with Guitar Hero and the PlayStation format.