Effective immediately, Shure Europe has assumed responsibility for the Middle East and Africa (MEA) region, and will provide sales, marketing, service and applications support to the 20 independent distribution companies in this region. Prior to this, MEA distributors were managed directly from the company’s global headquarters in Niles, Ill.
“We are looking forward to working with our MEA distribution partners,” said Markus Winkler, managing director of Shure Europe. “Given our geographical proximity, this change will make it easier for Shure to stay in contact with and support our distributors in these exciting and challenging markets.”
Based in Heilbronn, Germany, Shure Europe also supports 38 distribution partners in Europe, Russia and Israel, including its direct operations in Germany and the UK.
For more information, visit Shure online at www.shure.com.