IAG Managing Director Daniel Chang (left) with SurgeX Founder and Senior Principal Michael McCook
International Audio Group Ltd. (IAG)—the parent company of Wharfdale, Quad, Mission and several other professional audio, lighting and hi-fi brands—now formally welcomes SurgeX to its roster.
With facilities in London and Shenzhen, IAG will now manufacture and distribute SurgeX products globally, with the exception of North America, where Electronic Systems Protection Inc. (ESP) of Zebulon, N.C., continues to helm the brand.
“It is our mission here at IAG to provide consultants, contractors and end users with the finest quality, most technologically sophisticated products on the market, and SurgeX is certainly no exception,” says IAG managing director Daniel Chang. “When it comes to power, nothing on the market surpasses the brand’s level of protection, and we have no doubt that this alliance will both greatly expand SurgeX’s global business and be highly beneficial to professional and residential integrators worldwide.”
SurgeX founder and senior principal Michael McCook states, “SurgeX and IAG have been working closely on expanded technology development and new products in the global marketplace for several years now and I am confident that this partnership will finally bring SurgeX’s superior technology solutions to the entire world.”
With regard to the ways in which IAG will be internationally developing the SurgeX brand, Chang comments, “Development and production of expanded SurgeX products for the global market will be swift. Along with the rapid availability of existing SurgeX form factors, such as stand-alone and hard-wired styles, customers can expect to see network addressable sequencers and UPS units. SurgeX technology will also be brought into the custom residential market in an elegant product form. Furthermore, our IAG Yachting division will be utilizing SurgeX in all of its sensitive electronic applications and specific products suited for the marine market that will be produced beginning in 2010.”
SurgeX also announces the appointment of Sound Vision Marketing and Online Marketing/CRM as its newest independent manufacturers representatives. Effective immediately, Florida-based Sound Vision Marketing now represents SurgeX in Florida and Puerto Rico, while Online Marketing/CRM of Wadsworth, Ohio, services the brand throughout Indiana, Kentucky, Ohio, West Virginia, Western Pennsylvania and Michigan.
“We are pleased to partner with Online,” says SurgeX Northern Regional Sales Manager Martin Dornfeld. “It is an excellent organization and I expect great things from this partnership.”
SurgeX Eastern Regional Sales Manger Scott Saltzman adds, “Sound Vision Marketing is very well respected and has extensive relationships with key integrators, consultants and end users. I am excited to work with SVM and look forward to educating its customers about the technology behind SurgeX.”