Jeff Radke (left), vice president of sales for Sweetwater Sound, and Larry Droppa, president of API, finalize the appointment of Sweetwater as an API dealer.
API Audio in Jessup, Md., has appointed Sweetwater Sound in Fort Wayne, Ind., to sell its unique brand of rackmounted gear and Arsenal Audio by API line. The agreement gives users access to API gear in Sweetwater's outlets.
"I'm elated that Sweetwater is now an API dealer!" says Sweetwater founder and president Chuck Surack. "Without question, API has a strong foothold in our industry's history. I know their gear is a great fit for the Sweetwater customer seeking classic studio sounds and enduring designs."
"We're very pleased to add Sweetwater as a dealer," says API president Larry Droppa. "Of course, their high sales volume is attractive, but we're also very comfortable with their sales philosophy, which hinges on honestly educating the customer. API products offer unique and time-tested solutions for many high-quality audio applications and will be a valuable component of Sweetwater's repertoire."
API started in the late 1960s by designing consoles and modular units. Fidelity to the original designs, the legendary 2520 op amp, and a philosophy that never succumbs to engineering expedience have kept API at the forefront of high-end pro audio for 40 years.
Sweetwater started modestly in the mid-1970s and two decades later grew to become one of America's 500 fastest growing companies. Sweetwater believes in giving customers substantive pre- and post-sales customer support that helps them deliver better sound.