Synthax Audio AG to Distribute TRUE Systems in Europe - Mixonline

Synthax Audio AG to Distribute TRUE Systems in Europe

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The Synthax Audio AG team includes (from left): Helmut Oestreich (marketing), Heribert Blätterbauer (line production/quality assurance) and Christof Mallmann (CEO of Synthax GmbH).

TRUE Systems, a manufacturer of high-end microphone preamplifiers based in Tucson, Ariz., announces that all TRUE Systems products will be distributed in Germany, Austria, and most of the European Union by Synthax Audio AG. Brad Lunde, president of the TransAudio Group and worldwide rep for TRUE Systems, arranged the deal.

Synthax has been meeting the needs of the high-end European recording market for nearly 20 years. The company works with dealers of all sizes, including small boutiques. Synthax maintains a small, but uniquely experienced and deeply knowledgeable team of audio professionals who are choosy about which brands they represent. TRUE Systems mic pre's complement Synthax Audio AG's current roster, which includes RME interfaces, Mogami cables, PSI monitors, MXL microphones and Tegeler Audio Manufaktur tube professional electronics.

"TRUE Systems makes products that are not very well known in the European market, but that deserve to be," says Helmut Oestreich, marketing and communication specialist at Synthax. "We have a proven track record in establishing such brands. In the near term, we will make waves in the recording market by demonstrating the noticeable improvement in fidelity that TRUE Systems mic pre's deliver. In the long term, we will establish the brand as the perfect recording solution, and will work closely with their R&D to develop new and exciting products."

"We are delighted to be working with Synthax in Europe," says Tim Spencer, engineer and president of TRUE Systems. "They offer such a powerful and comprehensive solution for EU distribution. We were impressed by how thoroughly they evaluated our products and how they understood what makes us different."

"Synthax has a proven ability to establish, grow and support brands in the EU, no question," says Lunde. "I don't think there is anyone better at adding value through marketing, trade shows and ongoing product support to dealers in the EU. Their staff makes them an ideal trading partner for TRUE. Tim and I are very impressed with their long-term focus and proven track record."

For more information, visit TransAudio Group at www.transaudiogroup.com.